Fully aware of the changing body
shape of the Japanese over the recent years, we create
designs that perfectly match their new body balance, making
them self-confident in what they are wearing.
Longer legs, thinner faces, more glamorous people…
The representation of the new
JAPANISM created by a Japanese
Japanese beauty seen through the
eyes of the world.
A set of colors selected to match the summer tan and hair
color of the Japanese.
Cross-border Japanese textiles inspired by art from countries
More gorgeous, more dashing, more charming…
This year's body trend is athletic.
Good-looking Japanese athletes play an active role on
the world stage.
A design aimed at revealing passionately and sublimating
the original difference between men's and women's bodies.
Discreet accessories, sexy details to underline femininity.
Ever sportier, ever healthier, ever cuter…